Turn competitor research into clear marketing decisions.
Marketing Competitor Analysis Template is a focused Excel system for comparing competitors, understanding their positioning and offers, and identifying practical gaps worth pursuing.
What’s inside
- Competitor Overview — organize competitors, websites, audiences, offers, pricing and key differentiators.
- Positioning Comparison — compare target customers, problems, promises, messages, proof and differentiation.
- Offer Comparison — break down products, services, pricing models, outcomes, features and guarantees.
- Gap Finder — turn competitor comparisons into actionable opportunities based on customer needs and competitive weaknesses.
How it works
- Compare — map the most relevant competitors using consistent criteria.
- Analyze — identify patterns in positioning, offers and customer value.
- Find gaps — uncover weaknesses, unmet needs and opportunities.
- Act — turn the strongest findings into practical marketing moves.
Who it’s for
- Freelancers & Marketing Consultants
- Performance & Growth Marketers
- Agency Owners & Marketing Teams
- Startup Founders & Small Business Owners
- Ecommerce Marketing Teams
What you get
- Competitor comparison template
- Positioning analysis framework
- Offer comparison system
- Gap identification framework
- Practical research workflow
- Excel / Google Sheets format
Built for practical research
No complicated research process or unnecessary theory. This template gives you a structured way to compare competitors and turn observations into useful marketing insights.
Format
Excel / Google Sheets
Digital download. One-time purchase. No subscription.
Start with a clearer view of your competitive landscape
Compare competitors, identify meaningful gaps and turn research into stronger marketing decisions.
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